Product Design & UX Director — Fintech, SaaS, B2B, B2C

With more than 15 years of experience —10 of which I’ve dedicated to leading and inspiring teams to reach their full potential— my approach combines strategic thinking with hands-on execution, ensuring that every product decision aligns with user needs and business goals.

I’ve had the opportunity to work in consulting, found my own company, and lead the Design, UX, and Research team at Bankinter for over 5 years. There, I built the team from scratch, redefined the bank’s entire suite of digital products, and championed a strong Design culture across the organisation.

Later, I joined Verse as part of the CashApp Global team. There I helped scale the design team and improve the user experience of one of the fastest-growing peer-to-peer payment apps in Europe. My time there reinforced my ability to design for high-growth environments, balancing speed, usability, and business impact.

Currently, as Product Design Director at Mews, I focus on shaping experiences that make the hospitality industry more efficient and guest-centric. I analyse market trends, identify opportunities, and drive innovation through prototyping and collaboration.

I firmly believe in the power of design to create meaningful change. My leadership style is centred around fostering diverse perspectives, encouraging experimentation, and ensuring that design excellence is at the core of every decision. Whether reimagining complex financial products or optimising hospitality services, I’m committed to delivering experiences that make a difference.

You can find more about me on LinkedIn.